New Zealand skincare, formulated with sensitive skin in mind.
Naturally derived formulations with clinically tested actives. A three-step routine designed to help with excess oil, visible redness and skin comfort. Dermatologist tested for sensitive skin.
Founded and made in New Zealand · Vegan · Cruelty-free
EARTHWOVEN NEW ZEALAND SKINCARE
Naturally derivedClinically tested activesSensitive skin in mind
02 / Meet Earthwoven
A personal beginning. A clear purpose.
Sensitive skin shaped our standard. Each product has a clear role in an everyday routine.
Earthwoven began with Shaleah’s search for naturally derived skincare that could help with the concerns she was living with, including excess oil, breakouts and sensitivity.
Working with formulation specialists in New Zealand, she developed a three-step routine combining naturally derived formulations with clinically tested actives: cleanse, tone and moisturise.
A focused skincare routine. Cleanse. Tone. Moisturise.
01 / Cleanse
Gentle Foaming Cleanser
120 ml · Mini 50 ml
Gentle Foaming Cleanser
Step 01 · Cleanse
OUR BEST-SELLING SKU
A soap-free foam that cleanses away everyday impurities while helping skin feel soft and comfortable.
WHY IT STANDS OUT
Oat extract provides gentle cleansing and exfoliating action, helping remove impurities and dead skin cells without the abrasion associated with traditional physical exfoliants.
Aloe vera and cucumber complement the formula with soothing botanical properties.
Dermatologist tested for sensitive skin · Safety assessed
03 / Moisturise
Soft Hydrating Moisturiser
120 ml · Mini 30 ml
Soft Hydrating Moisturiser
Step 03 · Moisturise
ONE OF EARTHWOVEN’S HERO FORMULAS
Lightweight hydration designed to support the skin barrier and help skin feel soft, calm and comfortable.
Formulated to hydrate while supporting the skin barrier, visible redness, sensitivity, oil balance and blemish-prone skin.
CLINICALLY TESTED ACTIVES
SyriCalm®
Supports calmer skin, reduced visible redness and skin barrier function.
CutiBiome CLR™
Supports balanced sebum production and blemish-prone skin.
A FORMULA THAT GOES BEYOND THE ACTIVES
Oat, blackberry extract, Vitamin E, sweet almond oil and other carefully selected supporting ingredients contribute to hydration, comfort and overall skin condition.
The supporting ingredients are an important part of the formula, alongside the clinically tested actives.
REAL-WORLD CUSTOMER EXPERIENCE
Earthwoven customers use the Moisturiser across a broad range of skin needs, including dryness, sensitivity, visible redness, blemish-prone skin and recurring flare-ups.
Customer stories include both adults and children, with multiple customers reporting visible changes within days.
Dermatologist tested for sensitive skin · Safety assessed
The complete routine
Two kit formats.
Starter Kit
Cleanser 120 ml · Toner 120 ml Moisturiser 120 ml
Trial Kit / Minis
Cleanser 50 ml · Toner 50 ml Moisturiser 30 ml
04 / Why Earthwoven
Grounded in nature. Focused on skin.
01
Sensitive skin shaped the standard
Dermatologist tested for sensitive skin. Formulated to meet international cosmetic standards.
02
Ingredients with a clear purpose
Naturally derived formulations with clinically tested actives, chosen to support specific skin concerns.
03
Founded and made in New Zealand
Founded in Hawke’s Bay, with the Earthwoven range made in New Zealand. Vegan and cruelty-free.
05 / Formulas + clinically tested actives
Naturally derived. A clear purpose.
Earthwoven was created to bridge the gap between naturally derived skincare and clinically tested active ingredients.
Our formulas bring purposeful plant-based ingredients together with carefully selected actives, each chosen for the role it plays in supporting the skin.
Purposeful formulations
Plant-based extracts run throughout the Earthwoven range, with ingredients including oat, aloe vera, cucumber, blackberry, sweet almond oil and others selected as part of each complete formula.
Within that broader formulation approach, CutiBiome™ and SyriCalm™ bring targeted ingredient research into the Toner and Moisturiser.
Two clinically tested actives.
CutiBiome™ and SyriCalm™ are included in our Calming Spritz Toner and Soft Hydrating Moisturiser. Explore the ingredient research behind why we chose them.
The studies below come from ingredient supplier CLR and use CLR test formulations. They explain the research behind our ingredient choices. Earthwoven’s finished-product testing is separate.
OIL BALANCE & BREAKOUT-PRONE SKINCutiBiome™Support for skin that feels oily or unsettled.Ingredient information & research
What it is
A blend of extracts from mānuka, black pepper and magnolia. CLR developed it to support the balance between skin and its microbiome, the community of microorganisms that live on the skin.
Why it’s in our formulas
We use CutiBiome™ in our Toner and Moisturiser to support oil balance and blemish-prone skin. It connects directly to the excess oil and breakouts that shaped Earthwoven’s beginnings.
CLR FACIAL SKINCARE STUDY
Looking at oiliness over eight weeks.
20volunteers
3%CutiBiome™ test formula
8 weekstwice-daily use
The participants had mild to moderate acne. CLR measured skin oil and asked volunteers about their experience.
Almost 41%reduction in measured skin oil after eight weeks, reported by CLR.
80%of volunteers said their skin felt less oily at eight weeks.
Original CLR figure 1: measured skin oil. View larger ↗
Study details & volunteer feedback
How the facial study was run
Twenty volunteers aged 17–42, including 16 women and four men, applied a formulation containing 3% CutiBiome™ to their face twice daily for eight weeks, following a one-week washout period.
Researchers measured sebum, or skin oil, using a Sebumeter. A trained assessor also counted spots and blocked pores, and volunteers completed questionnaires.
The leaflet reports changes from the participants’ starting point. It does not describe a control group for this facial study.
These percentages describe the supplier’s test formulation and study group. They are not measured results for Earthwoven’s Toner or Moisturiser, or a promise of what an individual will experience.
Original CLR figure 2: volunteers’ perceptions of oiliness. View larger ↗
Source: CLR, CutiBiome supplier leaflet, 2020, page 2, facial study. Read the source PDF ↗
SKIN COMFORT & VISIBLE REDNESSSyriCalm™Helping skin feel calmer and more comfortable.Ingredient information & research
What it is
A water-based blend of Phragmites communis, a reed extract, and Poria cocos, a fungus extract.
Why it’s in our formulas
We use SyriCalm™ in our Toner and Moisturiser to help soothe skin and reduce the appearance of redness, with sensitivity in mind.
CLR STUDY SUMMARIES
Comfort, redness and the skin barrier.
Visible redness
The specification describes human research into how redness settled after UV exposure, supported by laboratory studies of stressed skin cells.
Barrier support
CLR also summarises laboratory and human studies of skin-barrier recovery and function. The barrier helps skin retain moisture and protects it from external stresses.
Skin tolerance
Separate patch tests explored irritation and sensitisation using formulations containing SyriCalm™.
The supplied specification gives study summaries rather than full efficacy charts or numerical results. It does not establish an Earthwoven results percentage or timeline.
Skin-tolerance studies & source detail
106 volunteers
A 30% SyriCalm™ solution was tested through nine 24-hour patch applications followed by two challenge applications. CLR reports no clinically significant irritation or sensitisation under those conditions.
50 volunteers
A cream containing 10% SyriCalm™ was used in a 48-hour patch test. The group included 16 people with sensitive skin. CLR reports no irritation or sensitisation in this test.
These were ingredient-tolerance tests at the stated concentrations. They are separate from Earthwoven’s dermatologist testing and do not mean every person will tolerate every formula.
Source: CLR, SyriCalm CLR (PC) product specification, April 2017, pages 2–3. Read the source PDF ↗
06 / Testing + standards
Care in the details.
Care carries through to our formulations, finished-product testing and the research behind our ingredient choices.
Dermatologist tested＋
Earthwoven’s Gentle Foaming Cleanser, Calming Spritz Toner and Soft Hydrating Moisturiser were dermatologist tested in March 2025, with 12 participants with self-reported sensitive skin per product.
All three products were classified as non-irritating and suitable for sensitive skin under the test conditions.
This testing is separate from the supplier studies behind individual active ingredients.
Preservative efficacy tested＋
All three Earthwoven products underwent preservative efficacy testing, also known as challenge testing, in December 2024.
Testing confirmed the effectiveness of the antimicrobial protection across the range. Challenge testing is separate from dermatologist testing.
Safety assessed＋
The product safety assessment considers the ingredients’ safety profiles and the final cosmetic product.
It concludes that the assessed product is safe for its stated application under normal and reasonably foreseeable use, and is expected to be well tolerated with good cosmetic acceptability.
Compliance information＋
The safety assessment confirms that the assessed composition complies with the EU and UK regulations identified in the report.
All three products were notified through the EU Cosmetic Products Notification Portal (CPNP) and the UK Submit Cosmetic Product Notifications (SCPN) service on 1 April 2025.
The notification records name CE.way Regulatory Consultants Ltd.’s Slovenian branch as the EU Responsible Person and CE.way Regulatory Consultants UK Ltd as the UK Responsible Person.
These are product notifications, not government approvals or certifications.
EC Regulation 1223/2009 and Schedule 34 of the Product Safety and Metrology etc. (Amendment etc.) (EU Exit) Regulations 2019.
Let’s talk about where Earthwoven could fit within your beauty offering.
Distribution opportunities
We’re interested in the right partners to introduce Earthwoven to new markets.
Our current markets
New Zealand · Australia · United States
Direct-to-consumer online. International retail and distribution enquiries are welcome.
09 / Meet the founder
Shaleah Lawrence.
Founder & Managing Director Earthwoven · New Zealand
Earthwoven began with Shaleah’s own experience of acne, excess oil, dermatitis and sensitive skin. The natural products she came across often felt made for skin that was already doing well, while more targeted options could feel too harsh, expensive or difficult to access outside salons.
After a difficult personal experience with Accutane in 2019, she began researching ingredients in 2020 and worked with formulation specialists in New Zealand. Earthwoven launched on 1 March 2022.
Her aim was naturally derived skincare with clinically tested actives, designed to help with specific skin concerns while keeping sensitivity in mind. Based in Hawke’s Bay, she leads Earthwoven and works directly with prospective retail and distribution partners.
01 / Cleanse
